Corporate Branding

In today’s economy companies are being bought out or merged with other entities more often then not.  This trend is making corporate branding even more vital to your company’s success.  When a business name changes you need someone to make your name current and present across the US or even the world.  Name changes may lead to overnight replacement of your exterior and interior signs.  This may entail a 100 location rollout across the country or your one location in Elgin Illinois, each equally as important to us.

The Alphabet Shop has handled corporate branding across the country.  Your corporate sign is the fastest way to promote your brand and product to the world.  Linking that exterior logo with your interior signs, print, advertising and mission statement will put you ahead of the competition.  From the illuminated sign on the top of their building to the nameplate on an executive assistant’s desk – it all makes a difference.

Companies like Motorola, Navigant Consulting and Deutsche Bank are consistently acquiring new facilities which require new signage to maintain the corporate branding image.  Our process may start with an onsite survey to give detailed account of what office signs need to change.  Having accurate measurements allows us the ability to manufacture all the custom signs that need to be purchased.  This may include the exterior or monument sign, lobby sign, wayfinding sings, office signs, stairwell signs, elevator signs, building id signs and more.  Once the signs are ready, we will then set up the installation at the respective locations.  Our staff takes care of this project flawlessly so that you can concentrate on your next business adventure.

We realize that Corporate Branding involves more than just your signage.  That’s why The Alphabet Shop doesn’t just do your exterior sign or even just your interior signs.  Our digital printing and cable systems allow an entirely different look to add to your business.  Your logo, mission statement or even photos that relate to your business or corporate headquarters can all be printed and installed though out your facility.  Take a look at some of our recent Corporate Branding projects and don’t forget to visit us on the web or call for your next sign project!

Wayfinding Signs

Wayfinding and exterior signs have been around for a long time and have several reasons why they exist. First and foremost, they are there to bring customers in and help guide them to their destination. Business signs are also in place so that people know exactly where your business is. Corporate branding is vital to your success, so your exterior sign needs to tell people driving by who you are.

When you are creating your commercial sign there is one area you must not neglect and that is the zoning requirements for your sign installation. Prior to creating your exterior sign you need to verify with your city or village on the sign codes and regulations. You should confirm the square footage allowed, height restrictions, positioning from the street, illumination restrictions and that is just the beginning. Many cities have significant permit requirements including licensing issues as well.

Another variation of a traditional exterior sign is a wayfinding sign. Wayfinding signs are defined as a unified system of signs for a single facility that provide direction and identification to specific destinations within the facility. These directional sign systems guide people to where they need to go in a user-friendly manner.

Wayfinding signs are necessary to keep traffic flowing by providing easy to read and easy to understand signage that is highly visible for quick access. Wayfinding signs are necessary in a majority of locations including airports, schools, marinas, hospitals, sports stadiums, municipalities, and parking facilities. In the US, all such systems must comply with the ADA. These can also be seen in the form of smaller office signs in larger corporate environments or hotels to guide any visitor to their destination.

Large or small our custom exterior signs are truly unique. External and wayfinding signs invite your visitors to your corporate or business location. Professional exterior signage will be custom designed by one of our sign experts. You want to make your custom sign perfect; we can help you do that.  Visit our sign company and make sure to check out some of our exterior sign projects below.